Case Study: Mint Julep achieves 34.66% higher spend and stronger VIP loyalty with Retail Pro International

Mint Julep - Customer Case Study

Mint Julep, an Atlanta Lilly Pulitzer Signature Store, needed a modern loyalty solution that wouldn’t disrupt point-of-sale operations while giving them better shopper insights, VIP engagement and a way to differentiate from other Lilly Pulitzer channels. They worked with Retail Pro International, deploying the Retail Pro platform integrated with AppCard (AppCard for Retail Pro) to add advanced loyalty, personalized marketing and analytics without changing core POS workflows.

Retail Pro International’s Retail Pro, powered by the AppCard integration, delivered a real-time, in-POS Mint Julep Loyalty Club (5% cash back), over 100 reports for customer segmentation and behavior, and targeted campaigns via SMS, app and email managed with AppCard support. The program drove measurable impact: loyalty members spent 34.66% more and bought 29.65% more items per transaction, with increased visit frequency and shorter time between visits—helping Mint Julep better engage VIPs and stand out at the point of purchase.

Mint Julep

Elizabeth

Owner