Case Study: Killer Dana achieves scalable eCommerce efficiency and precise inventory management with Retail Pro International

A Retail Pro International Case Study

Preview of the Killer Dana Case Study

Killer Dana Invests for Scale, Builds eCommerce Efficiency with Retail Pro

Killer Dana, a large surf shop based in Dana Point, CA, faced the challenge of moving beyond a primitive cash register and manual tracking to support growth, accurate hourly inventory for online orders and store transfers, and better sales and commission reporting. To scale efficiently, Killer Dana implemented Retail Pro® 8 from Retail Pro International.

Retail Pro International, working through its partner One Step Retail Solutions, delivered Retail Pro® 8 with robust inventory tracking, minimum/maximum tools, and sales comparison reporting. The solution provided precise hourly inventory across warehouse and stores to support eCommerce and transfers, streamlined checkout for faster customer transactions, and detailed reports that simplify commission calculations and performance reviews—improving operational efficiency and customer satisfaction.


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