Case Study: Val Surf achieves inventory accuracy and seamless omnichannel integration with Retail Pro International

Iconic Board Shop Making Waves With Retail Pro

Val Surf, the world’s oldest family-owned surf/snow/skate shop, turned to Retail Pro International to modernize operations and keep pace with rapid growth and shifting mobile/e‑commerce trends. Seeking better inventory control, integrated reporting, and a POS that was fast and easy at checkout, Val Surf implemented Retail Pro International’s Retail Pro 9 (with support from business partner One Step Retail Solutions) to replace their manual and fragmented systems.

Retail Pro International delivered Retail Pro 9 with e-commerce integration and streamlined POS workflows, giving Val Surf accurate, real‑time inventory visibility across five stores and their Cloud Shop of 300+ items. The system’s easy scanning, user layout and reporting eliminated guesswork in stock checks, simplified online returns/exchanges, reduced accounting headaches, and improved the overall customer experience—helping Val Surf confidently manage multi‑store and online sales.

Val Surf

Blake Richards

Store Manager