Case Study: Petticoat Lane achieves 10× Amazon sales growth and streamlined inventory management with Retail Pro International

How Petticoat Lane Leverages Retail Pro to #StopRetailChaos and Increase Amazon Sales

Petticoat Lane, a New York–based chain of women’s designer apparel with four brick‑and‑mortar stores and an online shop, struggled to scale onto Amazon because inventory and product data were managed manually. Without an integrated connection between Retail Pro® and Amazon, Petticoat Lane frequently oversold items and could only post a handful of SKUs at great time cost, limiting profits and multi‑channel growth. The retailer worked with Retail Pro International and business partner J.D. Associates to find a solution.

J.D. Associates implemented the 24Seven Commerce Amazon integration with Retail Pro®, giving Petticoat Lane a synced inventory and automated order feed between channels. As a result, Petticoat Lane now manages over 2,500 Amazon items and is selling roughly 10 times more on Amazon than before, with higher revenue, improved Amazon rankings, better shopper satisfaction, and simplified inventory control — all enabled by Retail Pro International.

Petticoat Lane

Jason Palmer

Petticoat Lane