Case Study: Massey's Professional Outfitters achieves omnichannel growth and inventory efficiency with Retail Pro International

How Massey's Professional Outfitters adapt and thrive in an ever-changing industry

Massey's Professional Outfitters, a Louisiana-based outdoor retailer with seven stores and an online shop, needed a single view of inventory and order data to operate a hybrid brick‑and‑mortar and e‑commerce business without costly stockouts. To address omnichannel complexity they partnered with Retail Pro International, deploying Retail Pro with Retail Backbone (including a vendor dropship application) and Cayan payments, implemented through their business partner Retail Technology Centers.

Retail Pro International’s solution gave Massey's a unified, configurable platform that automated dropship when items sold out during online checkout, eliminated many stockouts, and enabled store-to-store rebalancing and lower overall inventory levels. As a result warehouse-based replenishment for web sales dropped to roughly 25–50%, the company was able to scale to multiple locations, increase in‑store assortments and events, improve margins and profitability, and gain additional payment security via Cayan.

Massey's Professional Outfitters

Gerry Fullington

General Manager