Case Study: Crafty Yankee achieves data-driven growth and inventory clarity with Retail Pro International

How Crafty Yankee Keeps Evolving with Retail Pro Analytics

Crafty Yankee, a fine gift shop in Lexington, MA, faced the challenge of modernizing operations and understanding which merchandise sold when after outgrowing its older CraftShop system and operating multiple satellite locations. Owner Kathy Fields turned to Retail Pro International and its Retail Pro 9 solution to consolidate the business, extract usable data, and gain clearer visibility into sales trends and inventory performance.

Retail Pro International implemented Retail Pro 9’s analytics so Crafty Yankee could segment sales by category, vendor, and time—enabling Fields to, for example, trace a 20% sales increase to specific product lines and compare results year over year. The analytics-driven approach streamlined inventory and merchandising decisions, helped reshape the store around customer trends, and contributed to consistent, healthy growth for the store’s roughly $1 million business.

Crafty Yankee

Kathy Fields

Owner