Case Study: Alapage achieves higher sales and smarter customer engagement with Retail Pro International

Gaining Efficiency and Sales with Smarter Customer Engagement

Alapage, an upscale women's boutique in Bedford, New Hampshire, faced a growing need to modernize customer engagement after years of managing mailing and birthday records manually — a time‑consuming process that pulled staff away from shoppers. To solve this, Alapage deployed Retail Pro International’s retail management platform and POS, integrating it with the AppCard loyalty solution (implemented with Business Partner J.D. Associates).

Retail Pro International’s integration centralized transactional data so cashiers can enroll shoppers at the POS, view purchase histories, and automate rewards through AppCard; 83% of Alapage’s transactions now run through the loyalty platform. The result: reward members purchase an average of 2.5 items per transaction versus 1.49 for nonmembers, reduced time spent on manual tracking, increased sales, and new, actionable customer insights to improve loyalty.

Alapage

Lisa Gavin

Founder and Owner