Case Study: Davidus Cigars achieves 70% loyalty adoption and a 16.62% higher average ticket with Retail Pro International

Customer Experience-Driven Cigars Retailer Increases Customer Loyalty with Retail Pro

Davidus Cigars, an 11-store Maryland cigar retailer focused on in-store experience and customer community, needed a real-time, automated loyalty solution to engage customers who shop across multiple locations and turn retail data into personalized communications. They selected Retail Pro International’s Retail Pro platform and the Retail Pro strategic partner AppCard (recommended by business partner J.D. Associates) to modernize loyalty and streamline multi-store customer engagement.

Using Retail Pro International’s Retail Pro integration with AppCard, the team migrated thousands of customers and loyalty points, enabled real-time points and centralized permissions across 11 stores, and launched personalized marketing through the AppCard app. In two months Davidus signed up thousands of members; 70% of transactions are now tied to loyalty members, average ticket rose 16.62%, and products per transaction increased 19.71%, boosting top-line revenue and reducing administrative errors.

Davidus Cigars

Tom Canon

Marketing and Events Manager