Case Study: Asda reduces phantom inventory with Retail Insight's InventoryInsight

Retail Insight partners with Asda to tackle phantom inventory

Retail Insight partnered with the supermarket chain Asda to address its significant challenge with phantom inventory, which was causing supply chain issues, lost sales, and customer dissatisfaction. These discrepancies in stock records were largely driven by factors like theft, short deliveries, and scanning errors at checkout.

The vendor implemented its InventoryInsight solution, specifically the Phantom Inventory Optimisation Model, which uses proprietary cognitive technology to identify stock discrepancies. The solution provides targeted alerts to store staff, enabling them to efficiently correct high-priority issues. After a successful trial, a full rollout was approved. Retail Insight's solution is designed to automatically detect and correct phantom inventory, leading to recovered sales, increased in-store productivity, and a better shopping experience for customers.

Asda

Neil Fairclough

Senior Director of Retail Transformation