Case Study: Mondelez International achieves better trade promotion efficiency with Retail Insight's RGMInsight

Mondelez International boosts trade promotions with Retail Insight across 60 markets

Mondelez International, a global snacking company, faced challenges in managing trade promotions and revenue growth across its diverse, worldwide operations. Their key pain points were improving speed to market, ensuring product availability, and maintaining agile compliance controls. To address this, Mondelez partnered with vendor Retail Insight and implemented their RGMInsight revenue growth management solution to create a single, integrated system.

Retail Insight's solution provided Mondelez with a unified platform for trade promotion management, featuring automated invoice matching and alerts for sales performance. The partnership was collaborative, with Retail Insight acting as an extension of Mondelez's team. This collaboration has positioned Mondelez for future growth by providing a stable foundation that is evolving to include AI-enabled decision-making and intuitive user experiences.

Mondelez International