Case Study: Superette reduces stock movement costs and scales omnichannel retail with Retail Express

Superette cuts stock movement costs by 30% with Retail Express

The customer, Superette, a New Zealand-based fashion retailer with 12 stores, faced challenges scaling its operations with a cloud-based POS system not designed for multi-store or omnichannel commerce. The system was a burden, hindering innovation and growth. Superette sought a new solution from vendor Retail Express that was cloud-based, multi-store capable, easy to use, and supported within their time zone.

By implementing the Retail Express POS and omnichannel platform, Superette created an agile, integrated tech stack. This enabled omnichannel practices like click-and-collect and shipping from stores, which reduced inter-store stock movement costs by 30%. The solution also helped drive a 90% named sales rate by capturing customer data used for personalized marketing campaigns, significantly improving operational efficiency and the customer experience.

Superette