Case Study: International Fashion Brands doubles eCommerce conversion rates with Retail Express

International Fashion Brands - Customer Case Study

International Fashion Brands (IFB), a multi-brand luxury fashion retailer, faced significant operational challenges due to its use of disparate and siloed on-premise systems. Their outdated ERP, PIM, and eCommerce platforms created inefficiencies, required manual double data entry, and provided poor real-time visibility across their 32 stores and online marketplaces, leading to lost sales. To regain control over its complex omni-channel operations, IFB needed a unified software solution and chose to implement the Retail Express cloud platform.

Retail Express provided a unified cloud POS and retail management system that integrated all of IFB's sales channels, including BigCommerce stores and marketplaces like The Iconic and David Jones. This solution eliminated a full day of data admin per week, doubled eCommerce conversion rates by enabling features like ship-from-store, and provided real-time inventory visibility across the entire business. The implementation by Retail Express was completed in just four months, transforming IFB's operations and providing game-changing omni-channel capabilities.