Case Study: Paul Carroll Shoes achieves omnichannel growth and profitability with Retail Express

How one of Australia’s leading omni-channel footwear retailers was able to profitably expand their business and drive named sales by switching to Retail Express

Paul Carroll Shoes, a multi-store Australian footwear retailer, faced challenges scaling its operations with its existing technology. They needed a reliable cloud-based solution to manage real-time inventory, advanced reporting, and loyalty features to support their growth. They selected the Retail Express platform to meet these needs.

By implementing Retail Express, the retailer gained powerful customer analytics and omni-channel integration with Estar eCommerce. This allowed them to build a customer database of 75,000 profiles, optimize multi-store inventory, and run targeted marketing campaigns. Retail Express provided the tools that drove significant growth in named sales and overall profitability for the business.

Paul Carroll Shoes

John Carroll

Managing Director