Case Study: BAKU unifies multi-store and eCommerce retail with Retail Express

BAKU - Customer Case Study

BAKU, an Australian fashion retailer with 21 stores, was originally a wholesaler that evolved into an omni-channel business. This growth exposed the limitations of their old software, which was not configured for multi-store retail or eCommerce. They needed a cloud-based solution that provided live data visibility, integrated with their existing manufacturing and Shopify Plus platforms, and offered an intuitive point of sale. They chose to implement Retail Express to gain this control and support their new business model.

The Retail Express platform integrated with Shopify Plus and other systems, enabling BAKU to create a seamless omni-channel experience. This allowed them to double their year-over-year online revenue and significantly increase in-store traffic. Over 40% of web orders are now shipped directly from stores. Retail Express also provided crucial inventory visibility and control, which was pivotal in helping the business navigate challenges and operate with greater agility.

BAKU

Dax Bykerk

Co-Founder