Case Study: NOVO achieves streamlined operations and enhanced customer experience with Retail Directions

Novo - Customer Case Study

Novo is a fast-fashion retailer with a network of over 100 stores across Australia and New Zealand. Facing a highly competitive and dynamic market, Novo needed a consumer-centric retail technology platform to operate more efficiently and enhance the customer experience. Retail Directions delivered that solution through a single retail platform to support the business across channels.

Retail Directions implemented a unified platform covering e-commerce, warehousing, POS and inventory to create seamless omnichannel operations. The solution streamlined processes, improved fulfilment and customer experience, and provided the operational capability for Novo to continue scaling its store footprint—demonstrating measurable operational efficiencies and stronger customer engagement driven by Retail Directions’ platform.

Novo