Case Study: Cotton On achieves rapid global expansion on a single scalable retail platform with Retail Directions

Cotton On - Customer Case Study

Cotton On — a rapidly growing retail group that expanded from 53 stores in 2005 to more than 1,500 outlets across seven brands in 18 countries — needed a scalable, flexible and reliable retail management system to handle high transaction volumes and support fast expansion. Cotton On selected Retail Directions and its Retail Directions Platform / Retail Management System to replace prior systems and provide the horizontal and vertical scalability the business required.

Retail Directions delivered a single shared-database Retail Directions Platform with mission-critical redundancy and high transactional performance, enabling faster replenishment, robust POS throughput and simple, cost-effective deployments. The solution allowed Cotton On to run multiple brands and 1,500+ stores across 18 countries on one system, helped maximize turnover and provided a reliable, agile IT foundation for continued growth.

Cotton On

Ash Hardwick

Director