Case Study: Laser Electrical achieves 60% revenue growth and dramatically improved installation profitability with RESULTS.com

Laser Electrical sees installation profitability increase dramatically through improved teamwork and coaching

Laser Electrical Riccarton is a Christchurch-based electrical contractor specializing in custom installations and operating in the Laser Group for over 25 years. Despite sustained growth, the managing director knew the business could be more profitable, identifying one critical challenge: finishing jobs within the hours quoted. To tackle that, they focused on a single KPI — hours quoted vs. hours actual — to drive better performance on new-construction projects.

With help from RESULTS.com, the company made individual installers accountable to the KPI, encouraging peer learning from top performers and regular measurement. Productivity gains rose from about 2% in month one to 16% by month four, contributing to 60% revenue growth in the first year, national franchise and New Zealand business awards, stronger client demand, and a lasting cultural shift toward continuous improvement.

Laser Electrical

Steve Calverley

Managing Director