Case Study: Tradextra achieves clearer goals and increased website sales with RESULTS.com

Alignment in Meetings and clear Goals enabled Tradextra to improve customer service and build their business

Tradextra is a family-owned supplier of decorating materials, tools and equipment serving tradespeople across Auckland to Cape Reinga. To deliver the consultative service and timely, flawless deliveries their professional customers expect, owner Patrick McLean needed to capture market insights from both his front-line conversations and his staff, and align the whole team so the business could anticipate demand and scale consistently.

Using RESULTS.com to structure regular meetings, set clear Objectives and Key Results and track KPIs, Tradextra made goals transparent, gave staff weekly tasks and encouraged robust, focused discussion. The alignment improved management, teamwork and stock/marketing decisions, strengthened customer service and drove business growth — including a significant increase in website sales.

Tradextra

Patrick McLean

Founder and CEO