Case Study: Auto Care Association boosts member engagement and retention with Results Direct

Auto Care Association - Customer Case Study

The Auto Care Association, a trade association representing over 560,000 businesses, required a website redesign to better serve its members. They partnered with the vendor Results Direct to improve member engagement and streamline access to resources through their digital hub and self-service tools.

Results Direct implemented a comprehensive solution that included defining member journeys, developing an extensive website taxonomy, and creating a strategy brief. This redesign, which featured integrated AMS systems, led to a 242% increase in session duration, tripled the number of member logins, and significantly reduced customer support inquiries for the Auto Care Association.

Auto Care Association

Nathaly Branham

Web Manager