Case Study: Auto Care Association boosts member self-service with Results Direct

Auto Care Association boosts sessions 242% with Results Direct

The Auto Care Association, representing a massive global industry, faced the challenge of consolidating fragmented member tools and resources into a single website. They needed to provide easier access to industry data and events for members while reducing manual customer support inquiries for their staff. They partnered with Results Direct to address this.

Results Direct delivered a comprehensive website redesign that created a one-stop shop for members, including specialized portals and self-service tools for managing subscriptions. This solution led to a significant reduction in support inquiries and measurable improvements in user engagement. The Results Direct implementation achieved a 242% increase in session duration and a 3x increase in member logins for self-service updates.

Auto Care Association