Case Study: American Association of Colleges of Osteopathic Medicine achieves 200,000 new users with Results Direct

American Association of Colleges of Osteopathic Medicine boosts news traffic 110% with Results Direct

The American Association of Colleges of Osteopathic Medicine needed to increase engagement across its diverse audiences and transform its website into an effective lead source for medical school applications. Their content was difficult to find, and the navigation was not aligned with user needs. They partnered with Results Direct to address these challenges.

Results Direct delivered a modern website with audience-specific engagement paths and a new tool called the Choose DO Explorer, a searchable directory for prospective students. The solution led to a significant measurable impact, including over 200,000 new users and a 110% increase in news traffic, making strategic application-focused pages the most visited on the site.

American Association of Colleges of Osteopathic Medicine