Case Study: Leading Mobile Manufacturer achieves 65% incremental conversions, 80% upgrades and $125M revenue lift with Resulticks

Leading Mobile Manufacturer - Customer Case Study

Leading Mobile Manufacturer faced low acquisition, upgrade and win-back rates and engaged Resulticks to solve them. Before Resulticks, only 0.03% of the audience were acquired, 0.65% upgraded to a new device and 4.6% dropped out, so the customer turned to Resulticks’ omnichannel marketing and data platform to improve acquisition, upgrades and retention.

Resulticks implemented timely cross-channel campaigns, audience profile augmentation, data consolidation (750M+ records) and segmentation of structured and unstructured data, using targeted communications across email, mobile (in‑app, SMS), QR, social, sentiment monitoring and web analytics. Resulticks’ approach delivered a 65% incremental conversion uplift, 80% incremental upgrades, 41% win‑backs and more than USD 125M incremental revenue in 36 months, running 3,600+ campaigns and engaging hundreds of millions of users.