Case Study: Leading Beauty & Cosmetic Brand achieves 20% incremental online sales with Resulticks

Leading Beauty & Cosmetic Brand - Customer Case Study

Leading Beauty & Cosmetic Brand, operating in the travel-retail segment with a diverse consumer base and strong retailer partnerships, needed to turn fragmented product, sales, and campaign data into higher online returns. They partnered with Resulticks to deploy omnichannel marketing and data-management capabilities — including Smart segmentation and the Individualized Smart DMP — to better target shoppers across apps, sites, email, paid media and QR.

Resulticks consolidated data for 10 retailers, 3,500 products and 9 brands, automated communications (2k+ messages per retailer per month across 6 languages) and ran sustained lead-nurturing over five successive quarters. The Resulticks solution drove a 20% incremental lift in online sales while supporting boutique sites, a mobile app, banners and eDMs, demonstrating measurable, scalable impact.