Case Study: Leading Bank in Asia achieves USD 34M incremental inflows and 350,000 new acquisitions with Resulticks

Leading Bank - Customer Case Study

Leading Bank faced fragmented customer data, limited visibility across touch points, and decentralized communications that hindered growth. Resulticks was engaged to deploy its customer engagement platform—building a central information hub with hybrid architecture for data confidentiality and enabling unified omnichannel campaign management to leverage the bank’s products and services portfolio.

Resulticks consolidated 45M records, tested 15 campaign hypotheses, and launched single, event‑triggered, opt‑in and referral programs plus targeted messaging for 15+ new customer segments using progressive profile enrichment and automated lists. As a result, Resulticks drove 350,000 incremental acquisitions, 50M additional transactions, and USD 34M in incremental inflows over 18 months.