Case Study: Global Hospitality Firm achieves a $1.3M sales pipeline and 29.6% ROI with Resulticks

Global Hospitality Firm - Customer Case Study

Global Hospitality Firm turned to Resulticks to better target niche audiences in the destination-wedding market, personalize lead nurturing from prospect to customer, and give sales timely, relevant communications to close deals. They deployed Resulticks’ omnichannel marketing platform — leveraging its reach, engagement and tracking capabilities — to bring romance-driven messaging and tailored experiences to wedding prospects.

Resulticks implemented a wedding microsite and an omnichannel nurture program (publisher, database, SEO, paid media, social, post) with planner tools, checklists, invitations, lifecycle communications (pre‑wedding, wedding week, post‑wedding) and qualified lead scoring to recapture and engage guests. The campaign delivered a USD 1.3M sales pipeline and 29.6% ROI, with measurable uplifts including a 20% boost in microsite visits/social referrals and engagement, a 21.8% increase in lead‑to‑customer conversions, and a 7% rise in post‑wedding upsell revenue.