Case Study: Codewars achieves 22x Copilot traffic growth with ResultFirst

Codewars boosts Copilot traffic 22x in 3 months with ResultFirst

Codewars, a platform for coding practice, faced the challenge of being invisible within AI tools like Copilot and ChatGPT. Their technical content was not structured for large language models, causing them to miss traffic from AI-powered searches. They partnered with the vendor ResultFirst, which applied its AI-first SEO framework to address this.

ResultFirst implemented a systemized solution, restructuring Codewars' content with semantic HTML and specific schema markup to make it LLM-readable. They optimized pages to match real developer prompts and deployed strategic technical changes. This led to a 22x spike in Copilot traffic and a 74% increase in Gemini traffic within three months, dramatically increasing Codewars' visibility as a source in AI-assisted coding tools.

Codewars