Case Study: Melt & Roast achieves 45% increase in online orders and reduced inventory costs with Restroworks (Posist)

Melt & Roast increase online orders by 45%, using Posist

Melt & Roast, a Dubai-based restaurant launched in November 2019, faced major operational challenges when dine-in services stopped during the COVID-19 lockdown: manual entry of online orders into their POS/KDS, no customer analytics to design offers, and poor visibility into sales and inventory. To address this, they chose Restroworks and its POS integrations, CRM and real-time Cockpit/Server tools to streamline online ordering and gain business insights.

Restroworks integrated Melt & Roast with online delivery partners so orders flow directly into the POS, deployed CRM for customer segmentation and targeted marketing, and provided a Cockpit for realtime sales and inventory tracking. As a result, Restroworks helped Melt & Roast increase online orders by 45%, lower inventory costs by preventing overstocking, and run more effective targeted campaigns to boost sales.

Melt & Roast

Eldose Madott

Founder & CEO