Case Study: Nook achieves 28% more user clicks with Restb.ai

Nook boosts user clicks by 28% with Restb.ai

Nook, a digital real estate brokerage, sought to improve its automated new listing alert emails. The challenge was to move beyond using a single default photo and add more context to grab a user's attention, but manually curating images was inefficient. They partnered with Restb.ai and its computer vision solutions to understand and categorize the contents of each listing photo automatically.

Restb.ai implemented its room type model to add structure to Nook's photos, enabling the intelligent selection of images. This allowed Nook to automatically generate emails with an optimized layout featuring the best exterior and interior photos. The solution resulted in a 28% increase in user clicks and provided agents with higher quality, efficiently optimized marketing content.

Nook