Case Study: homes.co.nz boosts Google visits and SEO with Restb.ai

homes.co.nz boosts Google visits by 46% with Restb.ai

homes.co.nz, a leading New Zealand property portal, sought a competitive edge in SEO to stand out in the crowded real estate market. They partnered with Restb.ai to explore using computer vision to create unique alt-text for their property images, an untapped opportunity they believed could improve their search rankings.

Restb.ai implemented its automated image captioning solution, which generated rich, descriptive alt-text for property photos. This resulted in a 7-10% improvement in average Google search rankings and a 46% increase in monthly visits from Google web searches. The SEO improvements provided a clear ROI by driving more leads to the homes.co.nz portal.

homes.co.nz