Case Study: Wisconsin Lutheran High School earns 66% above goal with Responsory’s direct mail appeal

Wisconsin Lutheran High School earns 66% above goal with Responsory

Wisconsin Lutheran High School (WLHS) faced the challenge of raising funds for new classroom furniture and equipment as part of its "Gifted for Praise" building project. The school enlisted the vendor Responsory to develop a direct mail appeal with a very tight two-week deadline to meet its mailing date.

Responsory swiftly created a complete direct mail package that included an appeal letter, a reply form, an insert, and a Business Reply Envelope. The content was designed to combine emotional appeal with a clear purpose and a sense of urgency. The campaign was a major success for Responsory, earning 66% above its financial goal and raising over $100,000 in just one month.

Wisconsin Lutheran High School