Case Study: Wisconsin Lutheran High School achieves 66% above goal with Responsory

Wisconsin Lutheran High School - Customer Case Study

Wisconsin Lutheran High School (WLHS) needed a fast, effective appeal to support its “Gifted for Praise” building project and raise funds for classroom furniture and equipment. With only two weeks before the drop date, WLHS turned to Responsory for a direct mail solution.

Responsory created an 8.5" x 14" direct mail package with an appeal letter, tear-off reply form, insert, and BRE, using a message that blended emotion, purpose, and urgency. The campaign delivered strong results, earning 66% above goal and helping generate $100k in one month for the project.

Wisconsin Lutheran High School