Case Study: Wausau strengthens its market position with Responsory branding and messaging

Wausau Rebrands to Blow Away the Competition

Wausau Equipment Company, Inc. needed to fix a disjointed market image after years of marketing its snow removal products under seven different brands. The municipal and airport snow removal specialist turned to Responsory for brand strategy and new marketing tools to help unify its identity and better reflect its heavy-duty winter weather solutions.

Responsory led a brand review and messaging workshop, then recommended a “branded house” strategy that put the Wausau name front and center. Responsory also created a refreshed logo, messaging platform, trade show materials, collateral, and website updates, helping Wausau launch a more cohesive brand at the NEC/AAAE International Aviation Snow Symposium and strengthen its market position.

Wausau