Case Study: Waukesha County Technical College boosts adult learner engagement with Responsory

Waukesha County Technical College drives dozens of adult learner conversions with Responsory

Waukesha County Technical College (WCTC) was facing declining enrollment and needed a fresh perspective on its marketing efforts. The vendor, Responsory, applied its proprietary Direct Branding℠ method to conduct a marketing audit, which revealed that the college's focus on high school-age students was missing a key demographic.

Responsory developed a multichannel test campaign targeting adult learners, utilizing direct mail, Smart Zones digital advertising, and a dedicated microsite. This solution proved highly effective, quickly becoming a top source of qualified referral traffic to WCTC's website and generating dozens of inquiries and conversions. The successful pilot provided the college with the insights and strategies to refocus its ongoing marketing initiatives on this important audience.

Waukesha County Technical College