Case Study: Super Products boosts image and sales with Responsory branding and advertising

Super Products pays for its ad campaign with one new order using Responsory

Super Products, an industrial vacuum truck manufacturer, faced the challenge of competing against a much larger industry leader with previously sporadic marketing. Their new parent company engaged the vendor Responsory to develop a rebranding and marketing strategy to support growth goals.

Responsory implemented a comprehensive 18-month plan that included a rebranding initiative, a coordinated family of print ads, and website redesigns. The results were immediate and significant; a new customer order generated from the first ad placement paid for the entire advertising campaign. Responsory's strategy successfully created a consistent professional image and drove new sales.

Super Products