Case Study: Standard Process achieves 380% ROI with Responsory's Smart Zones B2B display advertising

Standard Process drives 380% ROI with Responsory

Standard Process, a nutritional supplement leader, engaged the vendor Responsory to execute a B2B display advertising pilot program. Their challenge was to build brand awareness and engage qualified chiropractic prospects through a targeted digital campaign.

Responsory implemented its Smart Zones platform to target chiropractors at their IP addresses, augmented by Mobile Footprints to reach their mobile devices. The campaign offered complementary content to drive engagement. This solution resulted in 30% higher than average web page views and generated a 380% ROI for Standard Process from new accounts and product sales.

Standard Process