Case Study: Security Health Plan boosts employer loyalty with Responsory's Smart Cost Advisor campaign

Smart Cost Advisor Boosts Employer Loyalty

Security Health Plan wanted to introduce its Smart Cost Advisor tool to members and employer groups, but needed help building awareness and excitement around the new offering. The plan turned to Responsory to educate HR teams and communicate how the online tool could help members compare medical service prices and better manage health costs.

Responsory created a multichannel campaign themed “Smart Cost Advisor puts healthcare in plain sight,” using a webinar, direct mail self-mailer, email, and a landing page to drive engagement and responses. The campaign was effective, achieving a 10% conversion rate among HR professionals and helping Security Health Plan boost awareness of the tool.

Security Health Plan