Case Study: Meritus achieves quality small business health plan leads with Responsory

Small Biz Buys into the CO-OP Health Model

Meritus, Arizona’s first and only non-profit cooperative insurance company, wanted to reach small business owners, benefits administrators, and employees who might be interested in its healthcare plans. The company turned to Responsory and its Smart Zones digital advertising service to generate quality leads, increase brand awareness, and position Meritus Health Partners as a top choice for business healthcare coverage.

Responsory implemented a targeted Smart Zones campaign that used IP zone targeting and a landing page with an online form for more information. The campaign reached 4,600 viable small businesses, delivered 4,250,800 impressions and 3,973 clicks, and achieved a 0.09% clickthrough rate—nearly double typical insurance digital advertising campaigns. Responsory also provided site visitor attribution insights so Meritus’ sales team could identify and follow up with interested prospects.

Meritus