Case Study: Security Health Plan achieves lead generation growth with Responsory

Security Health Plan drives triple-digit quote volume with Responsory

Security Health Plan, a nationwide provider of dental, vision, life, and disability insurance, faced the challenge of generating leads and driving sales growth as it expanded into three new states. Responsory was engaged to create a marketing campaign that would capture the company's differentiator of outstanding service.

Responsory implemented a multichannel campaign with the theme "a benefits experience that stands out," which included digital ads, direct mail, video, and content marketing. The solution resonated with both brokers and employers, leading to significant growth. Responsory's work drove a 182% increase in sales performance in 2018, following a 338% increase in quote volume the previous year.

Security Health Plan