Case Study: Health Alliance achieves higher response rates with Responsory's smarter multichannel targeting

Response Rates Soar With Smarter Segmenting

Health Alliance Medical Plans turned to Responsory to help grow market share in Illinois for its individual health insurance plans, especially among pre-Medicare Baby Boomers with healthy living tendencies. The challenge was low awareness in target service areas and the need for a stronger multichannel approach to reach several key segments.

Responsory implemented a coordinated campaign that included Smart Zones digital advertising alongside direct mail, email, social media, video, and public relations. The Smart Zones campaigns consistently generated clickthrough rates that were double those of standard ad platforms, helping Health Alliance improve response rates and strengthen engagement across channels.

Health Alliance