Case Study: Renaissance builds trust and expands awareness with Responsory's video marketing

Renaissance turns one 2-day shoot into 7 videos with Responsory

Renaissance, a growing entrepreneurial insurance company, faced the challenge of expanding awareness in new markets where it had to compete against larger, established providers. Their goal was to connect quickly and memorably with brokers, employers, and prospective employees. To overcome this hurdle, they partnered with Responsory, which utilized video as a central service to help them stand out and make a human connection that print alone could not achieve.

Responsory designed a strategy that maximized video across every channel, including a Video in Print direct mail piece, landing pages, social media, and their careers page. This multipurpose approach from a single two-day shoot opened new doors for sales conversations and reinforced brand awareness. The solution provided a lasting library of video assets that delivered maximum return on investment, continuing to serve the company’s growth across marketing, recruitment, and employee engagement.

Renaissance