Case Study: Renaissance achieves omnichannel growth with Responsory

Renaissance boosts broker engagement 1,000% with Responsory

Renaissance, a regional dental and vision insurance carrier, faced the challenge of expanding into a national full-line ancillary benefits provider. Their initial broad awareness marketing tactics were not effectively reaching their core broker audience, and they struggled with inconsistent data and broker hesitancy in a competitive market. They partnered with marketing agency Responsory to design a more strategic approach.

Responsory implemented a phased, omnichannel solution that evolved from an initial lead generation campaign to a comprehensive marketing engine. The solution included data cleanup, targeted advertising, content development, a new website, and public relations support. This strategy drove exceptional growth, resulting in a 1,000% year-over-year increase in broker engagement and a 3,000% increase from employers, allowing Renaissance to exceed its annual sales goals by the second quarter.

Renaissance