Case Study: Renaissance Benefits achieves major lead growth with Responsory's omnichannel campaign

Renaissance Benefits boosts leads 1,000% with Responsory

Renaissance Benefits, an ancillary insurance provider, faced challenges reaching benefits brokers and employer decision-makers amid pandemic-related uncertainties and a competitive job market. Their vendor, Responsory, implemented a nimble omnichannel strategy to capitalize on increased interest in employee benefits and improve engagement.

Responsory's solution was a comprehensive, flexible mix of tactics including targeted digital advertising, email marketing, content creation, and HR outreach. This approach generated a significant increase in leads, with a 1,000% jump from the broker audience and a 3,000% increase from employers, positioning Renaissance Benefits for solid group sales outcomes.

Renaissance Benefits