Case Study: RBP Chemical Technology boosts brand perception and lead discovery with Responsory

RBP Chemical Technology boosts traffic with Responsory as organic search leads and print/online PR drives dozens of placements

RBP Chemical Technology, a world-class supplier of proprietary chemicals and delivery devices, required diverse and multi-faceted marketing to match its vast sales and service areas. The 60-year-old company engaged the vendor Responsory to help refresh its brand identity and meet this complex challenge.

Responsory implemented an integrated marketing solution, which included a new corporate website, a monthly blog, organic SEO, public relations, trade advertising, and direct mail. A key component was the development of a custom sales tool application, RBPToolbox.com, to streamline the sales process. As a result, the new site elevated brand perceptions and revolutionized how customers discover solutions. Organic search became the leading driver of traffic with the lowest bounce rate, and dozens of PR placements boosted interest in new products.

RBP Chemical Technology