Case Study: Oriental Trading Company achieves higher reactivation and sales with Responsory

Oriental Trading Company Banner ads Get Crafty

Oriental Trading Company, a major direct merchant of party supplies, arts and crafts, toys, and novelties, needed a way to reach a highly targeted group of teachers with classroom supply marketing that would stand out from competitors. The company turned to Responsory and its Smart Zones digital advertising solution to connect with elementary and Sunday School teachers both at work and at home.

Responsory created a banner ad campaign with tailored messaging, a strong offer, clear calls to action, and colorful creative promoting OTC classroom supplies. The campaign delivered a .11% CTR and a 16.3% click-to-conversion rate, while also increasing customer reactivation, response, and sales per customer compared with a control group.

Oriental Trading Company