Case Study: VFW (Veterans of Foreign Wars) achieves stronger engagement with female veterans with Responsory

Ongoing Social Media & Email Marketing

VFW (Veterans of Foreign Wars) partnered with Responsory to launch the She Serves outreach, a multichannel program built to support and honor female veterans. The challenge was to create a safe, friendly online space where women veterans could connect, share stories, and stay informed through social media and email marketing.

Responsory developed and managed the She Serves community across the blog, Facebook, Twitter, and the monthly eSALUTE email newsletter, along with a welcome message for new female members. The campaign strengthened engagement and subscriber growth by delivering relevant news, resources, and networking opportunities, helping VFW build a loyal, connected audience of women veterans.

VFW (Veterans of Foreign Wars)