Case Study: VFW (Veterans of Foreign Wars) achieves 3X higher female enrollment with Responsory

New Market Launch & Ongoing Integrated Campaign

VFW (Veterans of Foreign Wars) needed a stronger way to attract and retain women veterans while supporting membership growth. Responsory helped launch the “She Serves” outreach campaign as part of a new market launch and ongoing integrated marketing effort, using content, digital/web, direct mail, email, and multichannel communications.

Responsory built a strategic, integrated campaign with customizable tools for VFW departments, including social media, newsletters, brochures, flyers, posters, direct mail, video, and ads. The results were significant: female enrollment was 3X higher after 12 months, and by year two female membership enrollment doubled again versus the first year, creating strong momentum toward VFW’s membership goals.

VFW (Veterans of Foreign Wars)