Case Study: My Choice Wisconsin achieves unified brand identity and improved accessibility with Responsory

My Choice Wisconsin unifies 40,000 members across 55 counties with Responsory

My Choice Wisconsin, a nonprofit managed care organization, faced the challenge of unifying two distinct brands and their deep-rooted histories following a strategic merger. They partnered with Responsory to create a single, cohesive brand identity and undertake a comprehensive website transformation that could resonate with their audience and maintain their strong community presence.

Responsory employed its Direct Branding process to develop the new "My Choice Wisconsin" identity, harmonizing logos, taglines, and color schemes into a single brand. The solution included a new, intuitive website featuring accessibility tools and an automated ADA compliance solution. The successful rebrand solidified the merger, with the website receiving high praise from leadership and setting a new standard for user experience in the managed care sector. The organization serves nearly 40,000 members across 55 counties.

My Choice Wisconsin