Case Study: RBP Chemical Technology achieves stronger brand perception and higher traffic with Responsory

Multichannel Mix Creates A Positive Reaction

RBP Chemical Technology, a 60-year-old supplier of proprietary chemicals and delivery devices, needed a marketing approach that could match its wide range of industries and sales/service areas. Responsory, their go-to agency, was brought in to refresh the brand identity, create brand guidelines, and build a more effective digital presence, including a new corporate website and supporting marketing programs.

Responsory designed and developed the website, produced ongoing content and SEO support, and created RBPtoolbox.com, a custom sales tool that helped users troubleshoot and find product solutions quickly. The results included stronger brand perception, a major improvement in how customers discovered application solutions, the highest site traffic from organic search, the lowest bounce rate among traffic channels, and dozens of PR placements that increased traffic and interest in new products.

RBP Chemical Technology

Ernest Litynski

Vice President – Operations