Case Study: Restaurant.com achieves stronger B2B lead generation with Responsory’s multichannel incentive campaign

Mix Online & Print Media for Maximum Exposure

Restaurant.com, a provider of incentive and loyalty solutions, needed to generate interest from business prospects and better promote its gift certificate program. To support this B2B effort, Restaurant.com worked with Responsory, using its advertising strategy and creative services to build a new campaign.

Responsory implemented a multichannel program with print ads, banner ads, email campaigns, and specialized e-messages across trade publications and online outlets. The campaign drove prospects to a dedicated landing page and is currently running in channels including Incentive, LinkedIn, Promo magazine, and Chief Marketer, extending Restaurant.com’s reach and reinforcing its key message, “The Choice is Simple.”

Restaurant.com