Case Study: Milwaukee Water Works boosts utility market expansion with Responsory

Milwaukee Water Works launches a 5-page savings microsite with Responsory

The City of Milwaukee Water Works, a water utility, sought to build its reputation and capitalize on its abundant, safe water supply to attract water-intensive businesses. Their challenge was overcoming a perceived "near-mediocrity" in marketing to effectively promote their business rate discounts and competitive advantage to key industries like manufacturing and food processing. They engaged the marketing agency Responsory for a strategic campaign.

Responsory implemented a tailored B2B campaign featuring segmented direct mail with personalized letters and brochures, plus a dedicated microsite with a custom savings calculator. This solution gave the Milwaukee Water Works a revitalized, world-class appearance. The client reported that Responsory rescued their marketing from mediocrity, providing a new brand attitude that accurately reflected their standing as a national leader in water utility operations.

Milwaukee Water Works